Premiere Smile Campaign Amplifier at Legend Cinema Brought out the best smile to every face by Doliprane Cambodia

Phnom Penh, 1 September 2023- Zuellig Pharma Therapeutic shows its premier online video content of its leading brand in Cambodia, Doliprane Smile Campaign Amplifier at Legend Cinema.

“Cambodia, Kingdom of Wonder, full of Smile “ Smile as iconic  gesture of Cambodians”

A country with infinite landscape, long historical name of Angkor Wat, is known the land of smile and kindness from all walks of life as such a grin face from market seller to young children who are playing dirt with their friends. Pandemic hits genuine smiley face had been covered. Hence, 2023 Doliprane would like to bring out again the best smile to all Cambodian people as it’s been liberating Cambodian’s pain and gain trust and support from the people for more than 25 years in Cambodia.


  • Lorn Chheang Orn, ZP Therapeutic Business Lead, emphasized that this is in line with Zuellig Pharma mission to making healthcare more accessible to Cambodian and commit to be the best of being a commercial partner to distribute high quality consumer healthcare products into the market for patients.


  • Chin Yi, Head of Marketing, CHC we commit to strengthen Doliprane position as leading OTC drug which helps Cambodian people to get away pain and aim to keep bringing out the best smile to all Cambodians’ face.


  • Chhuyhoung Lak, Doliprane Brand Manager, we aim to embrace high quality pain reliever to all Cambodian people, which is known as a French’s Origin Product, and trusted by Cambodian people for more than 25 years.

Doliprane, a market leader with strong brand heritage in Cambodia for more than 25 years, gains a lot of trust from the people, from children to adults who believe and trust in French quality for their family.

Smile Campaign is Initiated with 3 key objectives:

  • Brand Heritage in the Cambodia more than 25 years
  • Establish brand emotional contents to resonate to Cambodia people
  • Giving back to Community, especially underprivileged community

Building on the success of the previous online video contents, (Hero Moms 1.0) which about 5 housewives (please add abit about 1.0). Digital landscape in Cambodia has gained the highest ever penetration to 90% and most watched content is drama series which showcased as the high relevant to themselves.  As result, we want to Position Doliprane as the activator of SMILE, peace of mind and relief for Cambodian people“  the smile campaign was born to continue to own the brand legacy of the Mom as HERO, to strengthen brand and balance Edutaining contents and with strong engagement to target audience.


Through early of the year, the campaign, has been activated via influential mother, known as Keo Channimol, where she is also challenge in balancing between family and work so having Doliprane at home as having a doctor so mom can have a peace of mind day and night. And not only we amplify SMILE campaign which will also bring these main objective” Smile, peace of mind and relief “to give back to community in order to maximize the campaign to the fullest.


We can drive  Smile as iconic  gesture of Cambodians not limited to underprivilege community, but everyone can own the smile. We create edutainment content and donation booth in some public area which to bring the campaign bigger and better impact to community, we also partner with coconut school where allow us to conduct some educational workshop about dengue awareness and as well as hygiene to more than 200 children to be well prepare during rainy season. This in line with Doliprane brand vision and mission to bring smile to everyone.


We develop the video precisely which we are ambitious to build a better brand relevancy to our target audience which personalized messaging to showcase to the role of Doliprane in diverse contexts.

The smile campaign can inspire Cambodians to spread smiles with Doliprane as they overcome pain and fever. By positioning Doliprane as a catalyst for happiness and well-being, the campaign can create a sense of positivity and optimism among consumers, enhancing their overall brand experience.

About Zuellig Pharma & Doliprane Cambodia

Zuellig Pharma is one of the largest healthcare services groups in Asia and our purpose is to make healthcare more accessible. We provide world-class distribution, digital and commercial services to support the growing healthcare needs in this region. The company was started almost a hundred years ago and has grown to become a US$13 billion business covering 13 markets with over 12,000 employees. Our people serve over 350,000 medical facilities and work with over 1,000 clients, including the top 20 pharmaceutical companies in the world.

About Doliprane

A pain reliever from France and has been available in Cambodia for more than 25 years. It’s effective relief for 5 types of Pain and Fever Such as

Headache, Muscle Pain, Toothache, Menstruation, and Flu Like Symptom